top of page

Toward Zero, A Failed Goal

Generally when people set goals that fail, they reassess their goal and reframe the goal and seek a goal that is achievable and sense-able.

This is the logic of SMART goals (,

Generally, people who set goals consider the psychological by-products of that goal, to make sure that the goal itself doesn’t drive counter-intuitive behaviours. No so for our binary road safety policy makers. Using their own measure of success – statistics, it is clear that the Toward Zero discourse is a miserable failure.

Recently we learned that the statistics for road fatalities is increasing not decreasing, despite record expenditure on road safety and resourcing. ( Although these specs are from Australia, the information is very valid towards safety goals.)

What is most interesting is that this spike in road fatalities coincides with the nonsense binary language of Toward Zero being implemented in several states. I wonder if any of the policy makers looking through their own lens of statistics have decided that the nonsense goal of zero actually ‘primes’ the opposite behavior. I wonder if the nonsense binary logic of Toward Zero and Vision Zero is being questioned, doubt it. One thing is most certain. When one commits religiously to a fundamentalist ideology, the last thing one questions is the ideology, regardless of its miserable failure. When using numeric to judge validity, it is only the road safety policy makers who make an exception to their own rule. What you do is keep throwing more money at the problem, not reconsider ones religious commitment.

Just read these articles and listen to the binary logic by policy makers, ‘All deaths are preventable’. Of course, that’s like saying ‘all youths are adolescent’. It’s just as silly as ‘safety is a choice you make’ or ‘how many people do you want killed today’. Or, in the Toward Zero ad, ‘What number is an acceptable number?’ Unfortunately, safety is a wicked problem ( not a binary problem and all this binary logic and binary ideology does is numb the population to more mature and sophisticated messages about risk. If it’s about raw numbers, then zero has been failing miserably for 5 years. Of course no-one wants people killed on the roads but the response doesn’t have to be zero. When we escape the nonsense of binary logic then we might be able to set more meaningful goals for the population.

I have been writing about zero for years ( ). How zero language and binary goals have hidden trade-off and by-products that manufacture counter-intuitive outcomes. It is only when one considers the social-psychological nature of higher order goal setting (non-measureable) that one learns just how pathetic lower-order goals (measureable) are and how they de-motivate a population.

If you are interested in the psychological counter productive by-products of zero discourse there are many article here:

If you want to know why people are attracted to zero through binary logic then read here:

So, will there be any change soon. Not likely. The last thing religious commitment to an ideology does is admit that it is wrong. Zero is not a number to those in love with zero, it’s a philosophy ( ). It just happens to be a philosophy that doesn’t work.

What does work is aligning your own business with Compliance and Safety First. We can help YOUR business avoid fines and penalties as well as help bring all of your safety and compliance requirements up to date. Give us a call at 909-481-7223 or email us at We will help you!

Featured Posts
Recent Posts
Search By Tags
Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square
Tel: 909-481-7222
Delaney Insurance Logo

DELANEY Insurance Agency, Inc.

bottom of page